In this article you’ll learn:
You might have heard this advice more than once: “It is important to align your goals with the rest of your GTM team, and to establish clear and measurable ones.”
Believe it or not, goals and KPIs were not just created for your boss to hold as they breathe down your neck. They exist to track the progress of your work, prove the value of your strategies, and get you that bonus.
Goals give you the clarity to make decisions. They help you to prioritize tasks.
Partnership’s KPIs and goals are different from the Sales teams’ metrics, and can also vary depending on the type of partner. This can make them hard to define.
And if you don’t know what your goals are, how are you going to prove the value of your Nearbound strategy?
To help you access all the intel you need to define and achieve your goals, we want to introduce you to Reveal’s 360° Goals.
We wanted to give you a better way to map accounts with multiple partners, a way that starts with the goals that matter most to your organization.
Our newest feature gives you the 360° Mapping macro-level ecosystem view of your ecosystem, plus the ability to view and tie your accounts, prospects, opportunities, and new prospects with goals like:
360° Goals is not changing the process of how you do account mapping. It is the same data-sharing process, but this time the results are more oriented on the ways you’re being measured by your company.
Now, you’ll have access to a prefiltered, presorted view, and prearranged columns, which will give you access to the data you need, at the right moment you need it to achieve a specific goal.
The days of finding your way through data are over. Now you have a straightforward path to reduce time to value and achieve your goals.
Let’s look at some examples of how 360° Goals can help build and get all the intel you need to reach your goals and help your GTM team.
To run your Nearbound strategy, you need to identify those key partners you can connect with to leverage the intel, influence, and intros they can provide. The key piece of intel you need is the overlaps.
Here’s how 360° Goals can help you to achieve your KPIs:
Helping your Sales team gets a lot easier when align your goals with theirs. And what do they care about the most? Closing deals. Here are three ways 360° Goals can help them to do that:
Reducing the churn rate is way easier if you can provide your CS team with intel, and a great way to provide that intel is with the Retaining Customers option in Reveal’s 360° Goals:
Whether they are planning to create an ABM campaign or a webinar, here’s what you can do for them by leveraging the 360° Goals:
Expand to new markets
You can now get a 360° view of all the New Prospects shared by all your Partners prioritized from highest to lowest conversion potential (upon request), and identify net new accounts for your lead gen.
This is a unique access to all new prospects from your new partners including intel on industry, company size, and country, which will help you to retarget new prospects based on your ICP. Stop bulking data where you don’t know if that new prospect fits your strategy.
The main goal of this update is to stop data for data’s sake. Data is only as powerful as the actions that can be taken from it. Plus, having data to prove your success will eventually be translated into buy-in and easy adoption of your Nearbound strategy.
This improved version of 360° Mapping empowers you to generate ROI through a Nearbound strategy in tandem with Reveal by easily identifying the use case of your data.
360° Goals is just out of the oven and it’s not available for everyone. But, if you want to have access to it, let us know, and will enable this feature for you.
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